Top 5 Fashion Games on iOS in Australia: Q4 2021 Performance

In the fourth quarter of 2021, the top five fashion games on iOS in Australia showcased varying trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of these popular titles, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a gradual decline in weekly revenue, starting at around $93K at the end of September and dropping to about $55K by the end of November. However, there was a slight recovery in December, with revenue peaking at approximately $66K in the final week. Weekly downloads fluctuated, beginning at 15.9K in late September, experiencing a dip in November, and then rising to 13.8K by the end of December. Active users hovered around 82K at the start of the quarter, with a slight dip mid-quarter and closing at 80.4K in the last week of December.

Covet Fashion: Dress Up Game by Crowdstar LLC showed a mixed trend in weekly revenue. The game started with around $12.8K in late September, experienced a peak of approximately $24.9K in early November, and ended the quarter with about $15.9K in the last week of December. Downloads were relatively low, starting at 1.2K and dipping to a low of 223 in mid-November, but saw an increase to 1.9K by the end of December. Active users started at 6.3K and saw a slight fluctuation, ending the quarter at 6.2K.

Pocket Styler: Fashion Stars from Nordcurrent UAB experienced significant fluctuations in weekly revenue, starting at around $3.4K in late September, peaking at $10.4K in mid-November, and closing the quarter at approximately $8.7K. Downloads showed a similar pattern, beginning at 5.1K, peaking at 6.6K in mid-October, and ending the quarter at 3.7K. The game’s active users started at 9K, peaked at 11.8K in early November, and ended the quarter at 8.6K.

RuPaul's Drag Race Superstar by Eastside Games, which launched in late October, saw varied performance. Weekly revenue started at approximately $5.5K, peaked at around $14.6K in late November, and closed the quarter at about $10.9K. Downloads began at 3.9K in its launch week, reaching 4.4K in early November, and ended at 1.3K by the end of December. Active users saw an initial peak at 6.6K in early November, gradually declining to 4.9K by the end of the quarter.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited showed a decline in weekly revenue, starting at $7K in late September, peaking at around $12.2K in early November, and dropping to approximately $3.2K by the end of December. Downloads remained low, starting at 231 and ending at 162. Active users started at 3.3K and saw a slight decline throughout the quarter, ending at around 2.7K.

These insights into the performance of top fashion games on iOS in Australia during Q4 2021 demonstrate the dynamic nature of the mobile gaming market. For more detailed insights, visit Sensor Tower.